Cost Per Install (CPI) Videos are essential for the success of developing and marketing hyper casual games. By creating engaging CPI videos, you can reach out to an ever-growing audience, promote high-performing content, and build a loyal fanbase.
On today's show, I'm joined by Olek, publishing manager here at Homa. We explain why CPI videos are so important for hyper casual game development and how to create them effectively to get maximum results.
Whilst these initial videos worked well for the prototype, there were many opportunities to improve the first 3-5 seconds and boost contrast.
Here's the examples from the creative team as the game starts to scale. These are way more produced with additional sound effects and post production. However, the key take away is that the environment changes very little and the beginning is eye catching and the use of high contrast colours has great impact on reducing overall CPI results.
Connect with Kevin on Linkedin
► https://www.linkedin.com/in/kevinwolstenholme/
Connect with Olek on Linkedin
► https://www.linkedin.com/in/olysenko1/
For the Full List of Games we mentioned along with the links to download, please head on over to our Community Discord server.