The CPI Show: Fake it till you make it

 

Overview:

In this months CPI show,  we discuss the power of taking creative license on your CPI videos and how certain techniques can radically drop CPI. Fake creatives can be used to promote a game with something different from the actual gameplay.

We'll show you a real life case study and how we decreased a certain campaign by almost 50% and why the process involves testing ideas to find the right one that resonates with the market and reduces CPI.

 

From the presentation:

Homa Academy - Fake Creatives - 1
Homa Academy - Fake Creatives - 2
Homa Academy - Fake Creatives - 3
Homa Academy - Fake Creatives - 4
Homa Academy - Fake Creatives - 5
Homa Academy - Fake Creatives - 6
Homa Academy - Fake Creatives - 7

 

Get Connected:

Connect with Kevin on Linkedin

► https://www.linkedin.com/in/kevinwolstenholme/

Connect with Olek on Linkedin

► https://www.linkedin.com/in/olysenko1/

 
CPI Show

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