In mobile game marketing, especially in hypercasual and hybridcasual, understanding your audience and seamlessly aligning art styles in Cost Per Install (CPI) videos is a crucial strategy.
Crafting successful CPI videos goes beyond showcasing gameplay – it's about creating a captivating visual narrative that resonates with your target players and hooks them in from the start.
Knowing your target audience is the foundation. Delving into demographics, player preferences, and psychographics to comprehend what drives their engagement is key. Are they drawn to vibrant, cartoonish worlds or realistic, immersive environments?
By uncovering these insights, you can tailor your art style and game assets to align better and make an instant connection. Art style alignment is the art of ensuring that the visuals in your CPI videos harmonise with the game's aesthetic.
Consistency between the video and the actual gameplay instills a sense of trust and anticipation in potential players. If your game features a charming, pixel art universe, reflect this in your CPI video to maintain authenticity. On the other hand, if the game boasts a sleek, futuristic design, your video should mirror that sleekness.
Remember, the goal is not just to attract clicks but to convert viewers into players. When your CPI videos, art style and assets, resonate with your target audience and mirror the game's art style, you create a seamless transition from ad to gameplay, enhancing the overall player experience and driving meaningful engagement.
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